Investing money can be a scary time. It’s hard enough with established companies like Home Depot, Amazon, and Walmart, which have all seen their share of struggles on the stock exchange. Why should you even consider taking a chance on other online businesses? While you may have some good reasons to be panicked about the investing landscape, you shouldn’t let it stop you from exploring companies that are making wise use of the web and using it to grow their customer base and revenue. Online businesses make more sense as part of your investment portfolio in today’s climate than the brick and mortar companies do. How so? Consider the following:Online businesses have less overhead.While brick and mortar stores are rushing around doing everything in their power to cut expenses in a vain attempt at keeping profitability alive, online businesses are able to show high profit margins without the fear of job loss and costly cuts. Without a massive physical facility, a huge part of the business expense is eliminated straightaway. And the best thing is, technology costs continue to fall with each passing year. As it gets cheaper to exist online, it will become cheaper to do business there as well.Online businesses are progressive.Those, who build their business model on an online platform, understand that technologies change at a rapid rate, and the good ones are able to adapt to these technologies while staying profitable or even increasing profitability. With brick and mortar facilities that are still firmly committed to their physical locations and ledger sheets full of employees, it’s not possible to make the rapid changes that are often needed to stay profitable. By investing in online businesses, you can be at the forefront of these changes, and you can avoid the slowly sinking ship mentality that drives so many established brick and mortar businesses.Online businesses market more effectively.The online business owner understands that in order to wring out the most profits from the business, the best thing they can do is use the power of the web to seek and find new clients or customers. The cost of doing business online is much lower than it ever has been. While many other businesses are bloated with marketing employees and budgets that do little good to produce profits, more and more online businesses are making use of programming wizardry and social media to connect for pennies on the dollar compared to the “real world” competition.As you seek out businesses to invest in for your portfolio, you must continue to realize that the World Wide Web is the future of almost every successful business. Put it to use for you and your portfolio today.